Skip to content
Media UK Today

TikTok Offers Users Power to Reduce AI-Generated Content in Their Feeds

Users will soon have a updated setting that allows them to reduce the quantity of artificial intelligence-produced content appearing in their streams. This step comes as the platform disclosed that it currently hosts in excess of 1 bn content made with AI.

Testing and Rollout

The update is undergoing trials over the following weeks before a full-scale rollout. This advancement comes amid a rise in AI content, spurred by recent AI video creators.

AI Content on Other Platforms

It has been noted that nearly a tenth of the most rapidly expanding content creators on a competing service exclusively feature AI-generated videos. A considerable share of this content is deemed “AI slop”, a phrase for poor-quality, factory-style content that is often absurd or bizarre.

Our research shows that numerous viewers enjoy content created using AI tools, including computer-generated images to informative clips, and we aim to give people the option to adjust the amount of that, depending on their own preferences,” said a platform representative.

AI on the Platform

The service announced that there are now 1.3 billion videos on its network tagged as made with AI. Overall, over 100 m pieces of content are uploaded to the platform daily, making AI-generated material a relatively small percentage of its overall inventory.

Customizing Your Feed

Users will be able to limit or boost the amount of AI-generated videos they see by opening the topic control setting in the application and selecting the AI content topic. Further subjects that currently be adjusted under the tool cover politics, style, aesthetics, and movement.

Content Labeling and Policies

TikTok’s rules require users to tag convincing AI-generated content, and it prohibits malicious deepfakes of well-known individuals or emergencies. Any realistic AI-generated clip that is unmarked can be removed under its community policies.

Additionally, the platform will henceforth add an AI-generated watermark to content produced via its own AI tools, or identified by an industry-wide initiative for recognizing content made by AI. This step is designed to stop users from attempting to circumvent the labeling process.

AI Literacy Programs

The company is furthermore launching a two million dollar awareness program for experts and institutions to create educational content about using AI responsibly. This initiative will support charitable organizations dedicated to training programming and robotics.

Moderation Strategy

The platform has justified its content review process, during controversy over intentions to cut jobs for hundreds of review team members in Britain. It is expected to eliminate hundreds of positions in its user protection division in the UK capital, with worker representatives and online safety experts expressing worry that people are being substituted by AI moderation.

A senior executive clarified that staff-based oversight would continue to be important, but automated tools can safeguard staff by removing the most graphic content ahead of it gets reviewed by people. TikTok stated a notable drop in disturbing and violent content handled by human moderators over the past year due to reliance on its machine learning processes.

We believe it is crucial to combine staff and AI to keep the platform safe,” the official commented. “We’ll have people as part of that process, but we additionally believe it’s very important to limit contact with dangerous material as rapidly, which is where a extensive automated help is making a difference operate efficiently.”
About the author

Debra Davis

Award-winning journalist with over 15 years covering UK media policy and digital transformation.

Media UK Today

Type to search articles.