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The artist donates twenty-five thousand pounds cash award to small music venues

The singer holding Mercury Prize in the North East
Sam Fender received the prestigious award last month in his hometown

The star has donated the complete sum of his £25,000 award cash to the MVT, which functions to preserve the Britain's independent live music spots.

The star was presented with the prize on 16 October as his latest record People Watching was named the top album of the last 12 months.

He has decided to give the cash to the trust, in appreciation of the vital role small stages had in his initial steps.

"I wouldn't be doing my current career if it hadn't been for all the performances I played around the area, and beyond, when I was starting out," remarked the artist. "These spaces are iconic, but they are facing challenges."

Beginning in 2023, over 150 of these venues have permanently closed – about 16% of the whole industry in the UK.

Over the past year, well-known musicians like Pulp, Coldplay, the singer Katy Perry and Ed Sheeran have all supported the MVT in its attempts to keep the scene afloat, by including a small levy to their admission fees, which supports smaller concert halls.

Fender also participated, raising in excess of £100,000 on his live tour to help 38 grassroots venues across Britain.

The donation helped spaces that were dealing with imminent closure due to challenges stemming from water damage, fire incidents and bereavements, as well as permit problems, conflicts and sound issues.

Additional spaces were granted financial assistance in upgrading amenities and technical equipment that helped musicians and fans.

"The notion that funds from performances in large arenas supports the independent spots, where it kicks off for performers like me, is just sensible," Sam Fender has said.

The band Pulp on stage
They are one of the many acts who donated their Mercury Prize prize money to good causes

The musician is far from the only musician to donate his award funds to good deeds.

Back when the band earned the trophy in 1996 for their album Different Class, vocalist the singer stated that the act would donate their cash to the charity War Child.

During 2002, musician she split her bounty among several organizations, like the children's charity and a charity for Sickle Cell.

"I also donated a grand to Highgate Newtown, to their gymnastics program, because I did gymnastics when I was growing up and they required better apparatus," Ms Dynamite told the media.

Previously, they contributed their winnings to the local youth club that developed their act, in addition to other local music groups.

Also 1994 winners the group contributed their award to a multiple sclerosis charity after a close contact was found to have the condition.

"Receiving the award was ample," stated artist Heather Small. "The money was the cherry on top but we didn't need the cherry, because we had the honor. So our victory affected somebody else's life."

Recently, the Music Venues Trust announced it had saved a couple of local spots in south-east England, by placing them under local control.

The first in that area and the second in the city were acquired under the community ownership initiative, which is funded by Arts Council England and enthusiasts who acquire "ownership units" in the buildings.

About the author

Debra Davis

Award-winning journalist with over 15 years covering UK media policy and digital transformation.

Media UK Today

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